1. Please refrain from doing a sales pitch.

Audience tend to be very sensitive and if they sense direct pitching, people will stop listening. Not something we’d like to encourage.

2. Instead, tell a story.

The best talks we’ve had were always personal recounts. Describe how you started, share anecdotes related to your colleagues, clients, etc. Weird stories are even cooler!

3. Include practical tips and insights.

People love hearing about tools you use daily, productivity hacks, valuable advice you can pass on to others. Sharing tips supported with personal stories always works great. Otherwise you might end up sounding like a teacher (and you don’t really want that).

4. Don’t be afraid to include fails.

What didn’t work out and why? How did you learn from that experience?

5. Minimize the amount of text on your slides.

If possible, remove text entirely, or focus on headlines with a couple of bullet points.

6. Always use font size 30, at least.

Be careful when using special fonts that might be are harder to read. Helvetica is always a safe bet.

7. Use pictures, plenty of them.

No one has ever complained about too much imagery. Don’t be shy, even if you have photos where you’re naked, use ’em!

8. It’s always better to use only one picture per slide.

Including more photos on one slide might make it harder to recognize details for people sitting farther from the screen.

9. Try to time your presentation to 10-15 minutes.

It’s not a conference, people will be tired after work. Imagine they are only waiting for the free beers after your talk… Just kidding đŸ™‚

10. Think about your talk as an intro for a discussion.

The most interesting part of a meetup is actually the discussion afterwards. People are sometimes shy to ask but don’t worry, someone from Surf Office crew will begin with one or two questions to get the ball rolling.

11. Presentations that don’t work well are not bad because of bad speakers but because they talk about unrelated things.

Usually this means talking in a great detail about products and service the speakers offer.

12. It’s just fun, don’t be too stressed about it.